Taylor Swift threatened to withhold her album “1989” from Apple’s streaming music service over royalty payments. Her issue was the three-month free trial period Apple is promoting.
“Apple Music will not be paying writers, producers, or artists for those three months,” she wrote. “I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”
She added: “It’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”
Apple responded to Swift late Sunday night in a series of tweets from Eddy Cue, a key lieutenant of CEO Tim Cook.
“#AppleMusic will pay artist for streaming, even during customer’s free trial period,” Cue tweeted, adding that “We hear you @taylorswift13 and indie artists. Love, Apple.”
Swift quickly acknowledged the change. “I am elated and relieved,” she tweeted. “Thank you for your words of support today. They listened to us.”
The blog post, “To Apple, Love Taylor,” was immediately shared thousands of times, showing the power of the artist’s megaphone and potentially creating a publicity nightmare for Apple.