Burn Rubber Sneaker Boutique (www.burnrubberdetroit.com) and Acapulco Gold (www.runmygame.com) have teamed up to create the "Detroit Riots" collaborative capsule. Both companies are known for creating designs that start conversations, create debates and educate the masses all at the same time. The Detroit Riot series was inspired by the city’s Riots of 1967, that occurred as a direct result of many of the ills that are plaguing our society today like a troubled economy, high unemployment rate, police brutality, dissatisfaction with social conditions and the rapid population decline in many urban areas. The Detroit Riots series brings light to how far we’ve come as a society but also shows how close we are to repeating history if issues are not only addressed but corrected.

To commemorate this collaboration Burn Rubber and Acapulco Gold reached out to eight emcees: Ro Spit, One Be Lo, T3, Phatboy Chef, Marv Won, Buff 1, Fatt Father, and Fat Ray) out of Michigan to contribute a verse to a song produced by Black Milk and inspired by the Riots of 67. In addition to the song they have also created a website (detroitriots.burnrubberdetroit.com) where you will find ring tones, wallpapers and more information about the project that releases on December 26, 2009.