NEW YORK, Nov. 24 -- Sean John Fragrances, creator of Unforgivable, the top selling men's and women's scent, today unveiled the campaign image of Sean "Diddy" Combs' newest men's fragrance, I Am King...allegedly to be the largest billboard ever to hang in Times Square.

The new campaign will also appear on Los Angeles' prestigious Sunset Boulevard, as well as other marquis billboard locations in New York, Los Angeles, and Miami. The billboard portrays Sean "Diddy" Combs dressed in a sleek, white tuxedo, with an image of his new men's fragrance, I Am King. Impeccably put together, he is the ultimate man of power. He is daring and mysterious, refined and sexy.

The new fragrance advertisement will replace what has become one of the most well known images in New York City, where Combs holds his fist triumphantly in the air.

Located at Broadway and 47th Street, the billboard is front lit, screened vinyl canvas measuring 172 X 54 feet and can be viewed while heading downtown.

Sean "Diddy" Combs said, "I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it. I Am King is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal."
Diddy stay doing it BIG!