The list of crisis' that affect this world of ours is ever growing, but one major one that is often overlooked would be the water crisis. Many third world countries are being decimated due to lack of clean water, while the rest of the world looks on with blind eyes. Ethiopian born Singer Kenna has decided to do something about this. He has recruited Lupe Fiasco and Justin Timberlake to join him in climbing Mount Kilimanjaro (the highest peak in Africa) this fall, in a bid to raise money and awareness for the worldwide water crisis. Lupe says he plans on turning the climb into a friendly competition saying: "Part of the motivation is beating Kenna to the top. Sabotaging his tent, taking the lining out of his coat, lacing it with ants or something like that." Wow, who would have thought you can accomplish good deeds via publicity, and not just senseless rap beef. For further perspective on the water crisis check BBC. After the jump watch a fan made video for Mos Def's "New World Water" to hammer the point in further.