Kanye West topped J. Cole on the Billboard 200 chart by only 30K copies.
Kanye West’s new album “Yeezus” debuts at No. 1 on the Billboard 200 chart, selling 327,000 copies in its first week, according to Nielsen SoundScan.
J. Cole’s “Born Sinner” enters at No. 2 week with 297,000 — his best sales week yet.
Do you think Kanye West’s marketing strategy for “Yeezus” failed? Yes, we know he’s against radio airplay for this album. But, everyone knows it’s available and in stores now.